Answer: a. The associated meaning of a word in addition to its primary meaning.
The connotation of a word is its associated meaning, which is additional to its dictionary definition (denotation). A connotation is usually a commonly understood cultural or emotional association. Most of the time, a connotation is described as being positive or negative. Understanding connotations is very important for the appreciation of literature, as many rhetorical and literary devices rely on the associated meanings of words.
