Question

An advertisement for the xerox corporation encourages customers to say, "copy it" rather than "xerox it." this indicates that xerox is fearful that its brand name might become a(n):

Answer 1

Xerox is fearful that that its brand name might become a GENERIC NAME. A brand name becomes a generic name when the brand name becomes a common name and is identified with a category of goods rather than a particular product of a specified manufacturer.