Answer:
II Clara is using competitive parity budgeting methods
IV Clara is using objective and task budgeting
Explanation:
Share of voice basically measures your brand's share of total advertising in a market. It is very useful to determine your brand's visibility and helps to develop you company's external competitive analysis. It differs from market share since market share represents the actual share of total market sales that your company has.
In this case, Clara is adjusting her marketing budget to reach the appropriate share of voice for Wizard air freshener. She needs to compare the product's current share of voice with the competition's and the projected marketing expenses for next year.
A high share of voice doesn't necessarily match a high market share, although it helps to increase it.
Answer:
A. PPO insurance plans offer a wider choice of primary care doctors and specialists.
Explanation:
Answer:
change in demand; shift of the demand curve.
Explanation:
We know that income elasticity of demand derives by considering the percentage change in quantity demanded and percentage change in income
In mathematically,
Income elasticity of demand = (percentage change in quantity demanded) ÷ (percentage change in income)
By considering the above information, the change in income preferences is due to change in demand plus it also shift of the demand curve
Answer:
b. a debit to Paid-In Capital from Sale of Treasury Stock.
Explanation:
Treasury stock is the stock of equity purchased by the company itself, from open market. Basically it has a debit balance. And it is shown as a negative value from common equity in the balance sheet.
Now when there is sale of such treasury stock, this treasury stock will be credited, also in next entry common stock will be credited as it will increase automatically therefore in no circumstances Paid in capital will be debited from sale of treasury Stock.
Final Answer
b. a debit to Paid-In Capital from Sale of Treasury Stock.