Answer:
Copy Testing
Explanation:
Copy testing is a market research analysis method that utilizes the consumers' responses , behavior and feedback to determine the effectiveness and relevance of an advertisement.
This method reveals a great deal of information about the pros and cons of a particular product through the analysis and study of individuals or group of users.
It addresses media channels like the internet and social media , television radios and others.
Answer:
a. Incremental analysis.
b. Sunk cost.
c. Relevant information.
d. Opportunity cost.
e. Joint products.
f. Out-of-pocket cost.
g. Split-off point.
Explanation:
a. Incremental analysis: examination of differences between costs to be incurred and revenue to be earned under different courses of action.
b. Sunk cost: a cost incurred in the past that cannot be changed as a result of future actions. Sunk cost can be defined as a cost or an amount of money that has been spent on something in the past and as such cannot be recovered.
c. Relevant information: costs and revenue that are expected to vary, depending on the course of action decided on. Hence, relevant cost are relevant for decision-making purposes but not sunk costs.
d. Opportunity cost: the benefit foregone by not pursuing an alternative course of action. Opportunity cost also known as the alternative forgone, can be defined as the value, profit or benefits given up by an individual or organization in order to choose or acquire something deemed significant at the time.
e. Joint products: products made from common raw materials and shared production processes.
f. Out-of-pocket cost: a cost yet to be incurred that will require future payment and may vary among alternative courses of action.
g. Split-off point: the point at which manufacturing costs are split equally between ending inventory and cost of goods sold. Thus, it give rise to joint products that emerge from the same raw materials and a shared manufacturing process.
Answer:
C) Company B has a higher operating return on assets than Company A, but Company A has a higher return on equity than Company B.
Explanation:
The B company has a minor debt ratio compared with company A. Which according to the following formula, permits to conclude it has a higher operating return.
Return on equity = Debt Ratio - Total Liabilities / Total Assets.
