Aristotle's three critical elements of good communication are ethos, pathos and logos. These are the devices that speakers should employ when they want to engage in good communication. <em>Ethos</em> refers to ethical appeals, particularly appeals to the credibility of a person. <em>Pathos</em> refers to emotional appeals, which try to be persuasive by appealing to the audience's feelings. Finally, <em>logos</em> is an appeal to logic, which uses well-constructed arguments and evidence.
