Non-price competition in a monopolistic-ally competitive market is Andy experiencing
Explanation:
The profitability of non-prices applies to the attempts of a dominant corporation to raise its sales and profits by variating goods and production rates instead of lowering the product prices.
Either by modifying the physical attributes or through changes to advertising schemes, a dominant rival may always change his goods.
Varying inventory and distribution prices reduce the company's demand curve and increase production costs.
As a consequence, there will also be a change in the amount of income the organization will gain from extracting the volume of the commodity that equates the MR to MC.
Answer: Option E
Explanation: Differentiation strategy refers to the strategy which a company uses to introduce a unique kind of product to the market so that a separate customer base could be prepared. This strategy is implemented to get competitive advantage over the others.
In the given case, company is encouraging its employees to bring new ideas. Hence they want some innovation for the betterment of the company.
Hence we can conclude that the company is using differentiation strategy.
Answer:
The correct answer is the option D: path dependence.
Explanation:
To begin with, the concept called as <em>''path dependence''</em> in the field of management and economics, is known for refering to the situation where the past decisions of a person affects the current situation that the person is going through and therefore it is said that the dependence is in the path that the person choose.
To sum up, the scenario illustrated in the case of Iceberg Storage relates to a case of path dependence due to the fact that its managers decided to invested in something that the competitors did not and therefore to take risks knowing that a possible damage can occur in the future, and eventually it did.
B. False, the employer is looking to hire the people with the most eye catching and outstanding application, if you have an application in that doesn't have all the information on it or forgetting to capitalize your name could make them pass right over your application and go back to it if they have any open spots.
Answer:
1.The brand “Dettol” started its journey in 1933 as antiseptic liquid, but over the years, it has been extended to a number of product categories like toilet soaps, liquid hand wash, liquid body wash, shaving cream and plaster strips. Dettol has been widely accepted and positioned as a 100% germ fighter with complete protection and control for entire family as its core value.
Their Marketing Strategy
Consumers see Dettol as an ‘expert’. It is perceived as a product which is effective and versatile and guarantees protection from germs.
2.
It uses demographic segmentation and can be used by most people of any age group.
People from all generation are the targeted customers of Dettol. Dettol follows Product specialization strategy in order to penetrate the market and increase the usage rate.
Dettol has been successful in positioning itself as an antiseptic which safeguard/protect the people from germs. Dettol’s effective communication has always focused on the core brand positioning of protection from germs.
3.
They should continue with their current segmentation criteria. Why? It is because it has been super effective, when you think antiseptics, dettol naturally comes to mind first as they have successfully embedded the benefits of their products in our heads through mind-blowing marketing strategies.
4.
Technology has helped smaller segments become profitable by;
- Helping to future-proof businesses while ensuring one is not running behind his/her competitors.
- Facilitating Workforce Productivity.
- Reducing Operational Costs.
- Engineered a number of processes that has helped improve the Quality of Products and Processes.
- Increasing Business Growth.
- It has greatly helped in Managing Uncertainty.