Answer:
Excommunication to the Hagia Sohpia
Explanation:
The threat of excommunication used by the Pope to hold his power over the Eastern Church. The Pope delivers a Bull of Excommunication to the Hagia Sophia because of its religious practices. The Western Church used Images of crucifixes, Mary, and saints where the Eastern Church forbid image. The opposition in the churches led to excommunicated between Eastern patriarch and Pope Leo IX.
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Personally, I think it's because it was simple and free entertainment. Given that there wasn't a taboo around death and watching others die, and it actually being encouraged, like how it was in Anciient Rome, I'd say a lot of people would actually at least try out visiting a gladiatorial contest.