Question

Which rhetorical strategy is Kennedy using in this excerpt from his address at Rice University? "I regard the decision last year to shift our efforts in space from low to high gear as among the most important decisions that will be made during my incumbency in the Office of the Presidency"

Answer 1

The answer for apex is ethos

Answer 2

Answer: Ethos.

Explanation: there are three main rhetorical strategies when giving an argument in a speech or in a text, they are pathos, logos and ethos. Pathos is appealing to the audience's emotions, logos consists in appealing to the audience's logic, and ethos is appealing to the audience's ethics. In the given excerpt from Kennedy's speech, we can see an example of Ethos, because he is using his position as president (which gives him credibility) to convince the audience.