Take the common denominator and divide by 3
What kind of advertisement are you talking about? Can you show a picture?
I would say this essay is mainly philosophical about the differences between French and Englishmen and that trying to imitate the other is foolish because it is done without a true deep understanding of the other. For example the snobbishness of some of the English is only one of their characteristics which is partly ameliorated by their kindness, among other things.
I do not desire to live to distrust.-I have the heart and stomach of a king.-I myself will be your general, judge, and rewarder.