Question

Warm weave inc., a manufacturer of woolen garments, spends heavily on advertising during the months of december, january, and february. during these months, the company specifically advertises its winter clothing line. warm weave is most likely to be using a(n) _____ scheduling method.

Answer 1

This is a flighting schedule method, which is where the normal ad schedule is targeted in a specific period of time and no ads are run the rest of the year (known as the cessation period).

Answer 2

Answer:

flighting scheduling model

Explanation:

Flighting scheduling refers to running advertisement on specific periods, and then stopping the ads on the rest of year. This period where no ads are run is called the hiatus period.

This normally occurs when a product is extremely seasonal, or only available during certain periods of time.

In this case, Warm Weave only sells their products during winter time, so it is rational for them to only run ads a short time before winter starts and through the winter.