I think the primary audience for this essay is the people who are trying to fit in. In her essay, Kingsolver had experience social isolation because of her clothes or fashion sense. She had tried to follow the fashion trends so that the present society will accept her. I think people wanted to be accepted by the culture that is presented. Kingsolver knows how it was like to be isolated from social conformity. That is why she had hoped that her daughter would not experience what she has experience. Kingsolver encourages people to be unique and be themselves. She believes that you don't have to be "in" to be accepted. It is better to be you than to pretend to be someone else. She believes that everyone is unique and should also project themselves through their creativity.
