Full Question:
A question on a survey asks respondents to express their opinion of a new flavor of potato chips on a continuum between “terrific” and “horrible”. This type of attitude scale is known as a _____.
Likert scale
Behavioral intention scale
Seven point scale
Semantic Differential Scale
Answer:
Semantic Differential Scale
Explanation:
As originated by Charles E. Osgood, Semantic Differential (SD) is a type of a rating scale usually applied to measure opinions using connotations such as adjectives that may differ by degree of effectiveness. The semantic meaning derived from these connotations are believed to be the attitude of a person towards certain objects. It is largely used in research to measure opinions, values and preferences of a person.
Starbucks and Disney both once faltered in their marketing efforts. this was because they were too focused on growth and lost sight of their customers.
<h3>What is meant by marketing?</h3>
This is the term that has to do with all of the ways that a company would have to create awareness for their products so that they can get a consumer base for the products.
The consumers that make use of the products in the market have to be of a priority to the company so that they would have an already established market for the products that they bring in.
Read more on marketing here:
brainly.com/question/25369230
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