3 years ago

When establishing prices, it's important for a manager to understand that "good value" is not the same as?

1 answer:

8 0

When establishing prices, it's important for a manager to understand that "good value" is not the same as low price. Customer value-based pricing it percept the buyers of what a product is worth as the key to pricing. Firms use captive-product pricing make up for the cheap prices of their main products.

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