I believe it was, "<span>Anything that can go wrong, will go wrong." But I'm not quite sure. </span>
To recognize this technique, pay attention to the background of the ad or to the story of the commercial. The transfer technique wants you to associate the good feelings created in the ad with the product. For example, a commercial showing a happy family eating soup may want you to associate a feeling of comfort and security with their soup products.
It was between Mexico and Texas
I think it would be creativity?
