Question

All of the following are alternative forms of institutional advertisements EXCEPT:

Answer 1

Answer: B. Public Service

Explanation:

There are 4 alternative forms of institutional advertisements being;

1. Competitive - These types of adverts aim to show that the product presented is better than that of the competitor by showcasing its benefits and features.
2. Reminder - As the term implies, this advertisement is meant to remind you. Remind you of the product being offered and how it has been beneficial to you.
3. Pioneering - This is for products that are just starting out and need to be introduced to inform the market of its existence.
4. Advocacy - These focus on telling the audience the position a company has on an issue.

These are the four alternative forms of institutional advertisements and Public Service is not one of them.