Many health care companies are making adaptations to meet the needs of an aging population as the demand for medical services an
d products such as diabetes supplies increases. This change in marketing strategy is best explained by a change in a. demographics.
b. cultural values.
c. income levels.
d. consumerism.
e. subcultures.
Demographics relates to the population study figured on such variables as maturity, ethnicity, and gender. Census data refers to systematically articulated social and economic information, which includes jobs, schooling, wages, marriage rates, levels of birth and death, and much more.
Governments, businesses, and nongovernmental organizations use surveys to know more of the dynamics of a community for many reasons, namely decision technology development into the economic structure.
