Hi, you've asked an incomplete question. However, I inferred you are referring to the web marketing term- conversion.
<u>Explanation:</u>
In web marketing, a successful ad click to a website is often called a conversion. In other words, the number of visitors that respond to an ad urging one to click a form or to make a purchase on a website makes up the conversion rate.
Particular is the correct answer.
<u>1) Checks for words that are spelled correctly but used incorrectly.</u>
A spell checker is a computer program designed to check the spelling of words in a text, to identify which are misspelled and to provide options to correct them. It is based in spelling, but the program does not take into account the context in which the word is being used, therefore it can not indicate us which word is being used incorrectly.