Question

Bonita Beauty Corporation manufactures cosmetic products that are sold through a network of sales agents. The agents are paid a commission of 18% of sales. The income statement for the year ending December 31, 2014, is as follows.
BONITA BEAUTY CORPORATION
Income Statement For the Year Ended December 31, 2014
Sales $75,000,000
Cost of goods sold
Variable $31,500,000
Fixed 8,610,000 40,110,000
Gross margin $34,890,000
Selling and marketing expenses
Commissions $13,500,000
Fixed costs 10,260,000 23,760,000
Operating income $11,130,000
The company is considering hiring its own sales staff to replace the network of agents. It will pay its salespeople a commission of 8% and incur additional fixed costs of $7,500,000.
Under the current policy of using a network of sales agents, calculate the Bonita Beauty Corporation

Answer 1

Answer:

the question is incomplete, so I looked for the requirements of similar questions:

A. Calculate the company’s break-even point in sales dollars for the year 2014 if it hires its own sales force to replace the network of agents.

B. Calculate the degree of operating leverage at sales of $75,000,000 if (1) Bonita Beauty uses sales agents, and (2) Bonita Beauty employs its own sales staff.

a) total sales = $75,000,000

variable costs:

COGS $31,500,000

commissions $6,000,000

total variable costs = $37,500,000

contribution margin ratio = $37,500,000 / $75,000,000 = 0.5

total fixed costs = $8,610,000 + $10,260,000 + $7,500,000 = $26,370,000

break even point in $ = $26,370,000 / 0.5 = $52,740,000

b) one of the formulas that we can use to calculate the degree of operating leverage is:

operating leverage = fixed costs / total costs

1) total costs using sales agents = $63,870,000

total fixed costs = $8,610,000 + $10,260,000 = $18,870,000

degree of operating leverage = $18,870,000 / $63,870,000 = 29.54%

2) total costs employing its own sales staff = $6,000,000 + $31,500,000 + $26,370,000 = $63,870,000

total fixed costs = $26,370,000

degree of operating leverage = $26,370,000 / $63,870,000 = 41.29%