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ExtremeBDS [4]
4 years ago
5

Donna’s philosophy as she coordinates her firm’s marketing efforts is to keep in mind the company’s overarching strategy, and to

ensure that all marketing activities send a consistent message, beginning with the communications but also including the other marketing mix elements. Based on this information, Donna is most likely a proponent of___________.a. Integrated Marketing Communicationsb. Intended Marketing Commitmentsc. Media Reachd. Media Response
Business
1 answer:
klio [65]4 years ago
4 0

Answer:

Explanation:

Integrated Marketing Communications or IMC is an approaching in marketing that seeks to ensure a unified experience for a firm's customers, marketing efforts and even mangement across various channels of communication. IMC tries to ensure that a links are maintained among all forms of messages and communications between the firm and its consumers.

IMC not only ensure the integration of promotional or marketing tools to ensure harmony, it also ensures that marketing activities are constantly in line with the firm's strategies and objectives.

IMC seeks to integrate all levels of communcation including vertical, horizonal, external and internal levels of communication to strengthen its communcation lines and marketing activities.

Donna's approach constantly marries her  firm's marketing activities with the company's strategies and goals through an integrated communication system that is constantly and consistently active for instructions as well as feedbacks. The approach believes that an organisation's objectives are better and easily achieved when all communication tools and channels work in harmony to create one voice.

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At the end of 2009, the following information is available for Clobes Company, Snyder Company, and Welz Company (you must show y
ella [17]

Answer:

Answer is explained in the explanation section below.

Explanation:

Note: This question is incomplete and lacks necessary data to solve for this question. However I have found similar question on the internet and I will be using that data. Besides, I have attached the data used in the attachment below.

Solution:

1. The debt-to-equity ratio is the best way to assess financial risk. A higher debt-to-equity ratio indicates a higher level of financial risk. This ratio represents the willingness of the equity of the owners to fulfil their obligations.

Formula used:

Debt-to-equity ratio  =  Total liabilities divided by owner's equity

For Clobes:

Total liabilities = 100,000

Owners' equity =  200,000

Debt-to-equity ratio = 100000/200000 = 0.5

For Snyder:

Total liabilities = 300,000

Owners' equity = 200,000

Debt-to-equity ratio = 300000/200000 = 1.5  

For Welz:

Total liabilities = 300,000

Owners' equity = 100,000

Debt-to-equity ratio = 300000/100000 = 3

Welz faces the greatest financial risk because it has the highest debt-to-equity ratio. It has a debt-to-equity ratio of three. Even though it depends on the industry, a company's debt-to-equity ratio should be between 1 and 1.5 if it is considered optimal. In this case, Welz's financial risk is considerably higher.

2. calculate Return on Equity(ROE)

Formula used:

ROE = Net income / Owner's equity

For Clobes:  

Net income = 25,000

Owners' equity = 200,000

ROE = 25,000 / 200000 = 0.125

For Snyder:

Net income = 30,000

Owners' equity = 200,000

ROE = 30000 / 200000 = 0.15

For Welz:  

Net income = 20,000

Owners' equity = 200,000

ROE = 20000 / 100000 = 0.2

Welz has the highest return of equity (ROE) of 0.2.

As a result, Welz is the most profitable company.

3. Return on assets:

Formula used

Return on Assets = Net income / Total assets

For Clobes:  

Net income = 25,000

Total assets = 300,000

Return on Assets  = 25,000  / 300000 = 0.08

For Snyder:  

Net income = 30,000

Total assets = 500000

Return on Assets  = 30000 / 500000 = 0.06

For Welz:  

Net income = 20,000

Total assets = 400,000

Return on Assets  = 20000 / 400000 = 0.05

Hence,

Clobes has the highest return on assets, which is 0.08.

5 0
3 years ago
Libre, Inc. has experienced bad debt losses of 5% of credit sales in prior periods. At the end of the year, the balance of Accou
Mama L [17]

Answer:

The estimated bad debt expense for the year amounts to $9,400

Explanation:

The  estimated bad debt expense  for the year is computed as:

As the percentage of credit sales method is used for estimating the bad debt expense. Therefore, it is computed as:

Bad debt expense = Net Credit Sales × Estimate Percent

where

Net credit sales amounts to $188,000

Estimate percent is 5%

So, putting the values above:

Bad debt expense = $188,000 × 5%

Bad debt expense = $9,400

Therefore, the bad debt expense amounts to $9,400

3 0
3 years ago
A new shop wants to sell Muffins, the sell price is 2.5 dollars per unit. The cost for production is 1 dollar per unit. At the f
FromTheMoon [43]

Answer:

The price went from 2.50 dollar per unit to 1.25

And quantity sold of first hand muffin increase from 500 to 1,600

Explanation:

First day:

We build the equation and solve considering:

a= first hand muffin sold at 2.5 dollar

b = left-over sold at 0.5 dollar

considering the shop made 2,000 muffin and the cost is 1 dollar per muffin:

quantities equation: a + b = 2,000

price equation: 2.5a + 0.5b = 2,000

2.5(2,000 - b) + 0.5b = 2,000

5,000 - 2.5b + 0.5b = 2,000

3,000/2 = b = 1,500

a = 2,000 - b = 2,000  - 1,500 = 500

It sale 500 dollar of muffin at 2.5 and 1,500 at 0.5 getting a total of 2,000 revenue to cover the cost.

Second day:

There is a decrease in price to 1.25 per muffin

This generates a profit of 400 dollar thus:

(sales price less cost) x quantity = profit

(1.25 - 1) x a = 400

a = 400/0.25 = 1,600

6 0
3 years ago
What is progressive tax and what is it based on?
kozerog [31]

A progressive tax takes a larger percentage of income from high income groups than from low income groups and is based on the concept of ability to pay.

3 0
3 years ago
Read 2 more answers
Stylist Services Co. offers its services to individuals desiring to improve their personal images. After the accounts have been
docker41 [41]

Answer:

Date General Journal            Debit ($)    Credit ($)

July 31 Fees Earned                    520,400    

               Wages Expense                          488,000  

               Rent Expense                                    65,000  

               Supplies Expense                              11,200  

               Miscellaneous Expense             13,900  

               Marlena Fenton, Capital            (57,700)

(To close Revenue and Expense accounts)    

July 31 Marlena Fenton, Capital 11,000  

               Marlena Fenton, Drawing             11,000

Explanation:

Marlena Fenton, Capital = $880,000

Marlena Fenton, Drawing = $11,000

Fees Earned = $520,400

Wages Expense = $488,000

Rent Expense = $65,000

Supplies Expense = $11,200

Miscellaneous Expense = $13,900

Marlena Fenton, Capital =  $520,400  -($488,000 + $65,000 + $11,200 + $13,900) = ($ 57,700)

7 0
3 years ago
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