Question

Garrett has just purchased a beer distributorship. He wants to increase the visibility of his firm in local markets, but he knows there are a number of regulations and socially accepted practices associated with promoting alcoholic beverages. The first thing Garrett should do is to

Answer 1

The first thing Garrett should do is to "identify issues that need to be addressed."

Explanation:

The selling, distribution and promotion of alcoholic beverages includes consumer protection information, health hazards, and environmental factors. And Garrett would just get that from the appropriate stakeholders such as regulatory bodies. Garrett must therefore first collect information and classify the interested parties.

Garret should also go through all the legal and mandatory channels which are needed to be crossed before entering into such a beer distributorship business program. For an instance like asking license number, GST number, affidavit regarding any future consequence which may result into some loss, etc.