The process of increasing the attractiveness of a product to a group of consumers by altering its physical appearance. In a business context, form utility<span> might involve making a product ready for consumption by converting it to a </span>form<span> that is more beneficial to consumers than the raw materials used to make it.</span>
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They had a long, hard, and freezing journey. Only few survived
Nondurable good
is an item consumed in one or few uses.
Ex. food products, fuel, paperback book
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