Question

The reason it is important to use determinant attributes in making market maps is: a. to group individual respondents together into benefit segments based on their preferences. b. to identify market segmentation techniques for potential markets. c. to find a spot on the map where a gap offers potential as a new item. d. to reduce a large number of attributes to a small number of underlying factors.

Answer 1

Answer:

"C"

Explanation:

Determinants attribute are the attributes that a customer consider in making a choice among competitive products , hence it is fundamental to the decision of a consumer while market mapping is the analysis of customers needs for goods ans  services considering various market condition using a map.

When the various market function are analysed on a map , a gap observed in the course of the analysis could give an opportunity for a new item to meet up with the yet to be satisfied need of the customer

Answer 2

Answer:B

Explanation:

To identify market segmentation techniques for potential markets.