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galina1969 [7]
2 years ago
12

A manufacturer of a brand of high-end hiking boots and specialized athletic shoes has hired your agency to run a print campaign.

You tell the client that a full-page, black-and-white ad in Hiking and Biking magazine will cost them $1,650 to run once. You also remind the client that the circulation of the magazine is 42,000. To give the client the cost per thousand for this media buy, which formula would you use?
Business
1 answer:
Sonbull [250]2 years ago
4 0

Answer:

The answer is: $39.29 per thousand viewers

Explanation:

If you want to calculate the cost per thousand viewers for this media buy, you can use the following formula:

cost per thousand = (cost of running the ad once / total circulation) x 1,000

cost per thousand = ($1,650 / 42,000) x 1,000 = $0.039285 x 1,000 =

cost per thousand = $39.29 per thousand viewers

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Clark Manufacturing manufactures a product with a standard direct labor cost of twohours at $12.00 per hour. During July, 2,000
meriva

Answer:

$2,400 U

Explanation:

Labor efficiency variance is a financial metric that assesses a company’s ability to efficiently use labor per the expectations. The variance is worked out as the difference between the actual labor hours utilized and the standard amount that ought to have been used, multiplied by the standard labor rate.

In Clark Manufacturing:

It is given that:

Number of hours required to produce one product = 2 hours

Standard Labor rate(SLR) per hour = $12

Actual Labor rate(ALR) per hour = $12.20

Units of products produced = 2000

Number of hours required(SLH) to produce 2000 units = 4,000 hours

Actual Labor Hours(ALH) used =4,200 hours

Labor Efficiency Variance =(ALH - SLH) *SLR

       = (4200-4000) *12

           200*12 = $2,400 U

U means unfavorable. This variance is unfavorable because the labor cost exceeded the standard or budgeted labor cost.

4 0
3 years ago
The Career Cycle gives "10 tips on content and structure" of your resume. As a student, you may not have specific technical skil
bagirrra123 [75]

<u>Answer:</u>  Personal goals and team fit.

<u>Explanation:</u>

As a student I would not have any experience which I can talk about at the job interview. It is important that I show case my personal goals which are short term and long term career goals. I also need to show that I desire to join the team and have the ability to work as a good team member.

The common skills required to fit into a team such as management skills, leadership skills, communication skills, time management skills, organizing skills etc employers will not understand when I fail to take time to develop these skills.

7 0
2 years ago
The variable over which service providers have little control is the emotional state of their customers.
lions [1.4K]
<span>This is true because there is no way for service providers to be able to control the emotional state of their customers. Even if a service provider is very friendly and helps the customer adequately, there is no way to ensure that the customer will be satisfied with the service/in a stable emotional state.</span>
3 0
3 years ago
Refer to the following financial statements for Crosby Corporation:
Brut [27]

Answer:

Crosby Corporation

a. Statement of Cash Flows

Operating activities:

Operating Income               $304,000

Add Depreciation                  300,000

Cash from operations        $604,000

Changes in working capital items:

Accounts receivable (net)       (5,000)

Inventory                                (70,000)

Prepaid expenses                    27,700

Accounts payable                 243,000

Notes payable                         0

Accrued expenses                 (18,900)

Interest expense                   (87,900)  

Taxes                                   (155,000)

Net cash from operations $537,900

Investing Activities:

Purchase of plant              (480,000)

Investments

 (long-term securities)         16,600

Financing Activities:

Bonds payable                      21,000

Preferred stock dividends  (10,000)

Common stock dividends (153,000)

Net cash flows                  ($67,500)

Reconciliation with cash:

Beginning Cash Balance   134,000                

Ending Cash Balance       $66,500

b. The book value per common share for both 20X1 and 20X2:

= Total stockholders’ equity/Common stock outstanding

         20X1                                    20X2

=  $ 1,445,400/150,000              $ 1,343,500/150,000

= $9.636                                     = $8.957

= $9.64                                       = $8.96

Market value = $8.96 * 3.6 = $32.256

c. If the market value of a share of common stock is 3.6 times book value for 20X2, P/E ratio =

P/E ratio = Market price/EPS

= $32.256/$ .34

= 94.87 times

Explanation:

a) Data and Calculations:

CROSBY CORPORATION

Income Statement

For the Year Ended December 31, 20X2

Sales                                                                          $ 3,880,000

Cost of goods sold                                                      2,620,000

Gross profit                                                                $ 1,260,000

Selling and administrative expense    656,000

Depreciation expense                          300,000           956,000

Operating income                                                       $ 304,000

Interest expense                                                              87,900

Earnings before taxes                                                 $ 216,100

Taxes                                                                              155,000

Earnings after taxes                                                      $ 61,100

Preferred stock dividends                                              10,000

Earnings available to common stockholders              $ 51,100

Shares outstanding                                                      150,000

Earnings per share                                                         $ .34

Statement of Retained Earnings

For the Year Ended December 31, 20X2

Retained earnings, balance, January 1, 20X2             $ 855,400

Add: Earnings available to common stockholders, 20X2 51,100

Deduct: Cash dividends declared and paid in 20X2     153,000

Retained earnings, balance, December 31, 20X2     $ 753,500

Comparative Balance Sheets

For 20X1 and 20X2

                                                        Year-End  20X1        Year-End  20X2

Assets

Current assets:

Cash                                                     $ 134,000                 $ 66,500

Accounts receivable (net)                     526,000                   531,000

Inventory                                                649,000                   719,000

Prepaid expenses                                   66,800                      39,100

Total current assets                        $ 1,375,800             $ 1,355,600

Investments (long-term securities)       99,500                     82,900

Gross plant and equipment         $ 2,520,000             $ 3,000,000

Less: Accumulated depreciation     1,450,000                  1,750,000

Net plant and equipment                 1,070,000                 1,250,000

Total assets                                  $ 2,545,300             $ 2,688,500

Liabilities and Stockholders’ Equity

Current liabilities:

Accounts payable                           $ 315,000                $ 558,000

Notes payable                                    510,000                    510,000

Accrued expenses                              76,900                     58,000

Total current liabilities                   $ 901,900               $ 1,126,000

Long-term liabilities:

Bonds payable, 20X2                      198,000                     219,000

Total liabilities                            $ 1,099,900               $ 1,345,000

Stockholders’ equity:

Preferred stock, $100 par value   $ 90,000                   $ 90,000

Common stock, $1 par value          150,000                     150,000

Capital paid in excess of par         350,000                    350,000

Retained earnings                          855,400                    753,500

Total stockholders’ equity        $ 1,445,400               $ 1,343,500

Total liabilities and

 stockholders’ equity             $ 2,545,300              $ 2,688,500

Changes in working capital items:

                                                    20X1           20X2       Changes

Accounts receivable (net)      526,000       531,000        5,000

Inventory                                 649,000       719,000      70,000

Prepaid expenses                    66,800          39,100     -27,700

Accounts payable                $ 315,000  $ 558,000    243,000

Notes payable                         510,000      510,000   0

Accrued expenses                   76,900        58,000     -18,900

Bonds payable, 20X2          198,000         219,000      21,000

Investments (long-term securities) 99,500    82,900    16,600

Plant and equipment                    252,000  300,000  -48,000

5 0
3 years ago
_________ forecasting method is well suited to situations in which sales forecasts are needed for a large number of products.
nikdorinn [45]

Answer:

D. Moving averages

Explanation:

Moving averages is a method of forecasting which is adopted to receive an overall idea of the trends for a given data

Moving averages is an average of any subset of numbers.

This method is very useful when the long-term trends are to be forecast or when the number of data sets are large in numbers.

3 0
2 years ago
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