On your way to a restaurant you notice a billboard advertising a local gym. There is a picture of a fit, young man and woman in
workout clothes, laughing. To one side is the name of the gym, and on the other is the following sentence:”Who Says Working Out Can’t Be Fun?” Which of the two basic kinds of advertisements would this fall under? Why?
: The study of the spending characteristics and purchasing power of the consumer who are within your business's geographic area of operation; a research method for defining the market parameters of a business.
