Question

What audience do the ad`s critics want to appeal to and why?

Answer 1

it depends if It is a commercial for kids then It was very playful and colorful, for adults it came to something relatable like back pain or protective sex, stuff like that 

Answer 2

Take a look at your audience. You can analyze their actions and emotions by keep watching at them most especially those moments where the key points are presented in the performance. From the moment, you can tell whether or not they enjoyed it or bored over watching it.