Question

A marketing manager has discovered that relevant, internal secondary data don't exist to support a decision process. The next step the manager should take is to

Answer 1

Answer: Look for external sources for the relevant data

Explanation:

To get some process accomplished in some firms, you might not really have all information available to you when carrying out the task, some which you thought to help might not be capable to carrying out the task. One fo the best thing to do is to source for information outside the information you received for the project to complete the task you have at hand. As the manager, you have to source for external information to complete the task.