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Lesechka [4]
3 years ago
7

An observer may conclude that the organizational culture of Zappos, an online retailer for shoes and clothing, might be the basi

s for its competitive advantage. However, reverse social engineering to crack Zappos' code of success might be much more difficult for a company trying to exactly imitate its strategy. Thus, the source of Zappos competitive advantage is said to be ___________.
a. non-ambiguous
b. socially complex
c. inexhaustible
d. non-substitutable
Business
1 answer:
Leya [2.2K]3 years ago
8 0

Answer:

d. non-substitutable

Explanation:

If reverse social engineering to crack Zappos' code of success revealed that it might be much more difficult for a company trying to exactly imitate its strategy. Thus, the source of Zappos competitive advantage is said to be <u>non-substitutable</u>

<u>According to the VRIO model of gaining competitive advantage, one of the major features of companies that possess competitive advantage is that their resources are difficult to substitute</u>

<u>By definition, Non-substitutable implies that an ideal resource cannot be substituted by any other resource. </u>

<u />

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