Answer:
consumer decision making
Explanation:
Sally wants to get into shape. She asked her friends to which gyms they go. Her friends recommended two different gyms, and she choose one of them. Sally loves the gym she selected so much she started recommending it to her friends. In what process was Sally engaged in when choosing a gym?
Consumer decision making are all the steps consumers experience when trying to decide on whether or not to make a purchase, it begins with need recognition and follows through to post purchase.
This process involves the consumers to identify their needs or want,gather information and evaluate alternative and after this decision is made.
Sally as consumer had analysis the two gym recommended to her and based her decision on the information/data she gather which enable her to evaluate the two gym before she make a decision to chose one.
This process of consumer satisfaction enable her to started recommending it to her friends.
