I believe it was George Stephenson.
It is definitely not true that many small rural communities have best transport, so we can reject the option b) and d) together with it.
The best answer is that they don't have mass transit systems (a is the correct answer). It's not true that they can walk everywhere because they can for example be forced to walk to a different town if they need a hospital.
The principle of market segmentation assumes that Consumers are both similar to and different from each other enough to identify potential groups of buyers.
Option: A
Explanation:
Before introducing or launching a product into a market it is very necessary to have overall knowledge about the nature and types of customer so that producer and seller can have a basic sense of customer's inclination.
For this market segmentation is very important. It is a process refers to the division of market on the basis of public's food habit, choice of product, tradition, nature and behavior. Each and every consumer is similar to and different from each other enough to identify potential groups. Identification of potential groups benefited both the producer and seller.
