Question

Jamie Nelson works for a telephone company. She is interested in determining the satisfaction of the customers with the service provided by the company (for landline customers only). She decides to collect data from the customers listed in the company's existing customer directory. In this scenario, the customer directory serves as a(n) _____.

Answer 1

Answer:

The primary source of information

Explanation:

Direct or first-hand raw data is known as the primary source of information. Primary information is not edited, analyzed, or summarised in any way.

In the case of Jamie, information from the telephone directory is first hand. It is raw data because it has not been analyzed to provide customer feedback on customer satisfaction. Directories are archives or manuscript records that fall in the primary source of data.