Answer:
Benefit
Explanation:
Benefit segmentation is dividing or spilt up the market grounded on the perceived advantage or benefit and value consumers perceive, that they will receive from the service or the product.
The person could segment the market grounded on the performance, quality, special features, customer service and other advantages.
Therefore, the fact that the some of the customers want the flavored water bottles and others want to have it with the added minerals, it provides an opportunity for the benefit segmentation.
<u>Calculation of adjusted balance for prepaid insurance at December 31, 2017:</u>
It is given that on December 31, 2017, before any year-end adjustments, Canterbury shoe repair's prepaid insurance account had a balance of $3,500. It was determined that $2,200 of the prepaid insurance had expired.
So the adjusted balance for prepaid insurance at December 31, 2017, shall be (3500-2200) = <u>$1,300</u>
Answer:
In 1990, 20 percent (20%) of new product development projects were next generation, break through products and by 2004 , 12 percent (12%) were next generation, break through products according to Professor Cooper.
Explanation:
According to Professor Cooper, In 1990, 20 percent (20%) of new product development projects were next generation, break through products and by 2004 , 12 percent (12%) were next generation, break through products according to Professor Cooper.
Answer:
Differentiating
Explanation:
Sprout has created a unique market offering by integrating its programs with both children and parents. This unique offering that creates superior customer value is known as <u>Differentiating.</u>
Differentiating marketing: It is a strategy when company campaign the product that target two segment of market or two location or two age group.The purpose of differentiation is to gain competitive advantages. It create specialized or differentiated product for different segment in the society. It is one three basic business strategies given by Micheal Porter.
Three basic business strategies are:
- Cost leadership
- Focus
- Differentiation.
