Question

Direct marketing ___________.a. is synonymous to word-of-mouth marketing. b. seeks the same objectives as personal selling strategies in an IMC plan. c. is one of the slowest growing forms of promotion in terms of dollar expenditures. d. is a valuable tool in the integrated communications program. e. cannot be combined with other forms of promotional media.

Answer 1

Answer: the correct option is E.

Explanation: Direct marketing can be referred to as an advertising strategy that implements an individual distribution of a sales pitch directly the to potential customers. The delivery systems used here, include, mail, e-mail, texting, and calls.

This method of marketing is called direct marketing because it is usually carried out without the use of middleman such as advertising media. This is because it will make no economical sense to utilize the media to market to just one particular customer.

Therefore, the direct method of marketing is not used in combination with other forms of promotional media.