Answer:
The Spanish were trying to make the Aztec leader out to be a coward and weak.
The Spanish were attempting to give the impression of being powerful with their animals and technology.
Perhaps the Spanish were trying to give the impression that they were likely to win—thereby attracting more indigenous allies.
Enlightenment thinkers believed that all citizens are born with natural rights
Hmm. The impact would've been HUGE. Because you're coming face to face with the person you're going to KILL. Sometimes people aren't really affected by death and that's mostly what i think that THESE people are. (For the evidence, I can't see the text but i'm sure you can do something!)
Limited business affair control through the government and social reform