Question

Hakimo Corp., a manufacturer of audio equipment, has developed a unique wireless speaker system that runs on solar power. The speakers can operate for 16 hours after being exposed to the sun for 2 hours. This product, which is radically different from anything available in the market, falls into which category of new products?a. new and improved product.b. discontinuous innovation.c. revised product.d. repositioned product.

Answer 1

Answer:

B.

Explanation:

Types of Innovation:

-Dynamically Continuous . Dramatic improvement over an existing state-of-the- art solution , lwer risk as market demands are better understood .

-Continuous Innovation . Incremental change, step at a time,  and low risk as focus is on slight changes to product or process .

-Imitation . Copying/adapting from another firm . May not be necessarily the same, level of risk depends on the speed of the market demand.

-Discontinuous Innovation. Breakthrough, high risk and misreading the market .

Needed to break with the past, buid architecture around a set of simple rules.

Continuous innovations represent the bulk of new products, and are best described as a modification to an existing product.

This type of innovation is often enough to set a brand apart from the competition. New flavors, bigger (or smaller) package sizes, or easy to open child-proof caps, as shown in the Aleve ad, are some examples.