Question

When bauer smith opened a men's shoe store, he decided to carry a full line of shoes in the larger, hard-to-find sizes. today, his shoe store caters to professional basketball, baseball, and football players who often order a dozen pairs in a single visit. with respect to the positioning strategies, the shoe store uses positioning by:?

Answer 1

Product user positioning.

This type of positioning focuses on finding the perfect match of product for the user/customer and shows the product off as if it is the ideal solution for that type of customer.