There are three elements in Sternberg's Intelligence Theory. They are:
Practical Intelligence ( that is the ability to get along in different real world situations);
Creative Intelligence (the ability to come up with novel ideas or out of the box solutions)
Analytical Intelligence (the ability to absorb, decode and process data for the purpose of creating information and solving problems).
Dr. Sternberg's Triarchic Theory of (Successful) Intelligence argues that there must be a balance of the above mentioned elements for an individual to be considered intelligent.
According to Dr. Sternberg, for Mark and Bill to be successful in their business, they must make the best use of their analytical, creative and practical strengths, while at the same time compensating for weaknesses in any of these areas.
