The type of CRM applications that will be most helpful to the company is the analytical CRM.
<h2>Further Explanation</h2>
CRM stands for Customer Relationship Management. It is a discipline in business and technology that manages the ways a company handles its customer for the purpose of increasing revenue, profitability, customer satisfaction and retention. Another goal of CRM is to improve the company’s customer focus by analyzing different aspects of customer relationships which includes customer service, sales, and marketing.
CRM Applications is a form of information technology that automates and integrates departments in an organization that is customer-related such as sales, marketing and customer service so that they can provide quick and consistent service to their customers.
Types of Customer Relationship Management (CRM) applications
Operational CRM provides support to sales automation, marketing automation and service automation. It streamlines these business process in order to generate leads, convert leads into contacts, acquire all relevant details and to provide service for the whole lifecycle of the customer.
Analytical CRM provides support to top management, sales, marketing and customer support in analyzing the better way to serve customers by using the data generated by operational CRM. Through this data analysis, top management can take better decision, marketing team can determine effective campaign, sales can boost sales and customer support team can improve the quality of their support thus building strong customer relationship.
Collaborative CRM also called Strategic CRM. It enables an organization to work with different business units by sharing customer information. For example, inquiry from a customer service team could be useful for sales team to generate lead.
Learn more:
- Sales and marketing lead brainly.com/question/4392072
- Marketing brainly.com/question/6988222
Keywords: CRM, customer relationship management, customer
