Explanation:
People frequently ask us how SMS text messaging compares to email and phone calls. They want to know the clear winner.
But the frustrating answer is… it depends.
So what does IT depend on? Well…
It depends on your goals and objectives. When it comes to communicating with contacts and customers, every business or organization has different needs and expectations.
Are you a service-based business that deals with scheduling, appointment reminders, or invoice reminders every day? Then you might feel like there’s no replacement for making phone calls.
Are you a nonprofit sending important information to donors? Then your email list might be the most sacred object your organization owns.
But here’s what’s real:
Whether you email, call, or text, each tool you use should work together as part of a conversational messaging strategy.
So…
What does a conversational messaging strategy look like?
What are the pros, and cons of texting, voice, and email?
Which communications tools work best and for what kind of message?
When should you use one communication tool over the other?
What tools work best for personalizing customer experiences?
