The answer to this question is <span>specialties.
Companies with effective specialties will always become the go to place for the market for a product within a certain niche.
For example, despite of its various form of products, Coca cola's specialty has always been its soda beverages ever since the company was established.</span>
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<span>Simone, a typical adolescent will most likely turn to her peers for advice on fashion. At this time of his life, Simone will start paying attention to his looks and how it would influence his social relationships and groups. </span></span>
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