Answer:
The different sound effects create different moods and can control the emotions of the audience. Music right before the killer is going to strike can create a heartbeat effect, due to the throbbing effect of the music, therefore creating a sense of malice and tension therefore creating suspense.
Why is there life?
Life gods?
How do we get power?
Electric gods? Wind gods?
I don't know if these will help...
The concept that Abraham is demonstrating is Code switching. Code switching involves adjusting one's style of speech, appearance, behavior, or expression in ways that will optimize the comfort of others in exchange for fair treatment, quality service, and employment opportunities.
Simply put, code switching when someone changes their language based on who they are with, typically to fit in better with a different group.