Question

After identifying various market segments that her company could pursue, Lisa evaluated each segmentâs attractiveness based on size, income, and accessibility. Lisa was involved in:
A) diversification.
B) market penetration estimation.
C) situation analysis.
D) target marketing.

Answer 1

Answer:

D) target marketing.

Explanation:

Target marketing -

It is the group of customers in the business service market , where the business aims for marketing resources and efforts .

It is a type of subset of the total market for a service and goods .

The main component of the target marketing is to evaluate the potential target .

hence , from the information of the question , Lisa is involved in  D) target marketing .