Question

Larry wants to purchase a gift for a colleague whose home he will be visiting. He decides to bring luxury chocolates, as he knows most people enjoy them. Although he is not sure about specific products, Larry heads directly for a store selling Godiva Chocolates, because he knows this is a high-end brand. Larry can be said to have:_______.a. brand preference.
b. brand awareness.
c. brand recall.
d. aided recall.
e. brand image.

Answer 1

Answer: B brand awareness

Explanation:

This is extent to which consumers are intimate with the qualities or image of a particular brand of goods or services. Coca-Cola and Google are good example of brand awareness , they still run advert on Tv's, ànd radio stations and they are accepted.