Answer:
Defensive marketing
Explanation:
Defensive marketing -
It is strategy by which the company get back the previous customers , which gets taken away from any type of marketing competitors , is referred to as defensive marketing .
This case is commonly seen , where people open any shop selling the same type of product , which a nearby shop already is selling , and which can lead to decline in the customers of the previous shop , as now people gets distributed into both the shops , leading to loss of one shop .
Hence , from the question,
The correct term for the given statement is defensive marketing.
Answer: Transactions and Payment History.
Explanation:
The general ledger records the transactions and payment history of each customer to whom the business provides credit. The balance in each client account is periodically adjusted to the stability of accounts receivable in the general ledger, to ensure accuracy. It also provides details of these sales, showing dates and account numbers, credit, payments made against credit sales, discounts and refunds and fees.
Answer:
The correct answer is
Of the five dimensions of SERVQUAL, the reliability is consistently reported to be the most important. Hoffman and Bateson go on to say that the tangibles is consistently reported to be the least important, but that does not mean that it is unimportant.
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