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lesantik [10]
3 years ago
6

A company believes that its product will exhibit network effects if enough consumers begin to use it. How might this company dec

ide to price its product? A. Offer the product for free early on, and increase the price later. B. Offer the product at a high price initially to attract high-WTP customers and then gradually decrease the price to make it affordable to lower-WTP customers. C. Offer the product at a price equal to the price charged by the nearest competitor. D. Set the price based on the cost of manufacturing the product.
Business
1 answer:
frozen [14]3 years ago
5 0

Answer:

A. Offer the product for free early on, and increase the price later.

Explanation:

Network effect occurs when the value of a product or service increases as more people use it.

For a company that believes its product will exhibit network effects and wants to get as many customers as possible to use the product,<u> it is best to offer the product for free to create a buzz around the product.</u>

This increases the chances of the people becoming aware of the product.

With time, <u>the company can increase the price of the product as people will be willing to pay for it because they consider it to be valuable.</u>

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baherus [9]
Rational choice theory states that individuals rely on rational calculations to achieve outcomes that are in line with their personal objectives. These decisions provide people with the greatest benefit or satisfaction — given the choices available — and are also in their highest self-interest.
3 0
3 years ago
Assume there are six companies in a certain industry. Four companies have $10 sales apiece, while two companies have $5 sales ea
antoniya [11.8K]

Answer:

An industry consists of six firms with annual sales of $300, $500, $400, $700, $600, and $600, respectively. a. What is the industry's four firm concentration ratio? b. What is the industry's Herfindahl-Hirschman index? c. Is this industry highly concentrated? Explain.

Explanation:

5 0
3 years ago
Brewster’s is considering a project with a 5-year life and an initial cost of $120,000. The discount rate for the project is 12
Ket [755]

Answer:

NPV = $27,792

Explanation:

Net Present Value = Present Value of Future Cash Flows - Initial Investments

To compute the Present value of Future Cash Flows, we need to first compute the cash inflows during the life of the project:

Year 1: 2,100 * 20 = $42,000

Year 2: 2,100 * 20 = $42,000

Year 3: 2,100 * 20 = $42,000

The units of Year 4 and Year 5 are calculated as follows:

⇒ (0.5 * 1,400) + (0.5 * 2,500) = 1,950 units

Year 4: 1,950 * 20 = $39,000

Year 5: 1,950 * 20 = $39.000

Now, discount the cash inflows at a rate of 12% to calculate the Present Value of Future Cash Flows

⇒ <u>42,000 </u>+ <u>42,000</u>+ <u>42,000</u> + <u>39,000</u> + <u>39,000</u>

     (1.12)^1      (1.12)^2   (1.12)^3    (1.12)^4      (1.12)^5

⇒  37,500 + 33,482 + 29,895 + 24,785 + 22,130  

⇒ $147,792

Net Present Value = Present Value of Future Cash Flows - Initial Investments

NPV = 147,792 - 120,000

NPV = $27,792

3 0
3 years ago
Consider the Northern California territory of Nova generates a sales revenue of $320,000 with four salespeople. The territory ac
antoniya [11.8K]

Answer: e)5% and $80,000

Explanation:

$320,000 was generated by the salespeople in this territory.

This territory comprises 10% of a $64 million market.

Territory comprises of = 10% * 64,000,000 = $6,400,000

Their market share is therefore;

= \frac{320,000}{6,400,000} * 100%

= 5%

Four people made sales of $320,000.

Their productivity = \frac{320,000}{4}

= $80,000

8 0
3 years ago
One of the top-selling items at a gift shop at Hilo, HI are autographed pictures of Jack Star. Sales are 18 pictures per week, a
ValentinkaMS [17]

Answer:

a. 54

b. 810 dollars

c. 390 dollars

d. 75 pictures

e. 561.6 dollars and 562.5 dollars

f. 38 pictures

Explanation:

demand per week = 18 pictures

annually this demand = 18 *52 = 936

charge per unit = 60 dollars

order for 6 weeks = 6*18 = 108 quantities

cost of ordering = 45 dollars

cost of holding annually = 15 dollars

a. current average inventory

= (18*6)/2

= 54 pictures

b. current annual holding cost

(108/2)*15

= 810 dollars

c. current annual holding cost

= 936/108 * 45

= 390 dollars

d. size orders to be placed

= \sqrt{\frac{2*936*45}{15} }

= \sqrt{5616}

= 74.9

≈ 75 pictures have to be ordered

e. ordering holding cost per picture

936/75 * 45

= 561.6 dollars

and inventory holding cost per picture

= 75/2 * 15

=562.5 dollars

f. shop inventory per year at optimal ordering quantity

= 75/2

= 37.5

≈ 38 pictures

4 0
3 years ago
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