Question

A fast-growing frozen yogurt chain discovers the need to create a proper advertising message that will result in increased sales. In order to do this, it needs to coordinate all of its communications programs with all of its specialists’ efforts. At this point in its growth, the company would be wise to hire a _____.

Answer 1

Answer:

At this point in its growth, the company would be wise to hire a MarCom manager.

Explanation:

Marketing communications managers who are also known as MarCom managers are the professionals who are specialized in developing marketing strategies. They develop strategies which would grab the attention of the customers towards the products. Their role extends to enhancing the brand and developing it to a distinct level. In the above case, to increase the sale, the company should hire a MarCom manager to reach to the maximum customers.