Question

Part 4: Marketing Strategy Describe the target market strategy for Lee’s business. Paint a very clear picture of who Lee will be targeting for her product. For example: Appealing to an entire market, concentrating on one particular segment, or multiple market segments. Explain the four strategies for growth: market penetration, market development, product development, and diversification. How can Lee use market penetration to increase her sales? Explain. Briefly describe your marketing mix strategy: product (size, colors, packaging, use, etc.), place or distribution method, pricing, and promotion. Part 5: Implementation Using the concepts from the text, explain how you will turn your plan into a reality. For example: Detailed job assignments and activity descriptions. Part 6: Evaluation Using the concepts from the text, describe how will you evaluate your marketing strategy.

Answer 1

Answer:

Part 4  

The focused on crowd would be secondary school and undergrads. Since the store is situated in the city, which is storage room to our present area according to given data. Focusing on youthful crowd would sure offer lift to deals.  

Market entrance use organization current assets and abilities to pick up benefit. It is least dangerous as we should simply keep up piece of the overall industry in showcase. It is like focusing on the database or clients we as of now have, the individuals who will purchase the item when we dispatch it.  

Market improvement advises us to catch new fragments and territory with the goal that we can build deal by focusing on new clients and at the same time growing organization branches to new areas.  

An item improvement center around explicit objective crowd and more often than not it is made for existing clients. It use organization quality and convey explicit items to existing clients.  

Broadening is the most dangerous technique as it requires market and item improvement. The market pattern is generally significant right now the organization can endure immense if the item neglects to catch showcase.  

The technique is straightforward comprehend the requirements of crowd and afterward convey the item. For this undertaking we need to consider the fulfillment in the region, comprehend what they are offering and how might we beat them by giving better highlights at same or less expense.  

Part 5 (since I don't have content that is being alluded, I will give general methodology that will work fine and dandy)  

The execution thought would expect us to accomplice up with nearby stores from the start and request that they promote our items until we open new stores in that area. We can have separate area showing our items and structures and what make us novel from other in the market. We can put accentuation on how our image convey quality items and how they are useful for focused crowd. We can likewise select a salesman on most mainstream areas that will help instruct the clients about our item and its advantages. We can likewise actualize new arrangements for opening week like purchase 2 sets and get 40% rebate. We need to push comparative techniques to pick up consideration and afterward promoting our items to new crowd.  

Part 6  

To assess our system we have to accomplish our objectives in or before time. We need to assess edges and benefits for better outcomes. On the off chance that our methodology can bring new clients and we can hold them after some time. This will help support our development and afterward we can concentrate on catching various markets around there. This will help boosting our offer in the market.