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musickatia [10]
3 years ago
15

What is market segmentation? List the steps in the market segmentation process.

Business
1 answer:
34kurt3 years ago
6 0

Answer:

Market segmentation refers to a term in which there is a division of large markets into the smaller ones and this segregation is based on the customers  which are having similar characteristics, wants or needs.

Following are the steps included in the market segmentation process:-

a) Market potential will be forecasted

b) Market share will be estimated

c) Market segments would be chosen

d) Formation of users profile

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Ajax Company presently leases a copy machine on a monthly basis. The lease agreement requires a fixed fee each month in addition
DedPeter [7]

Answer:

Variable cost per copy =$ 0.03  

Explanation:

The high and low techniques helps to analyse a cost into its variable and fixed cost component.

The  formula is given below:\

Variable cost per copy = (cost at high act. - cost at low act)/(high act - low act)

Fixed cost = cost at high activity - (Vc/copy × high act)

VC per copy = ( 195 - 162)/(3500-2400) copies

                  =$ 0.03  per copy

Total fixed cost = 195 - (0.03× 3500)

                          = 195 - 105

                          =$90

5 0
3 years ago
A reference group acts as a point of comparison and as a source of information for an individual.
Eva8 [605]

Answer:

True

Explanation:

A reference group is that group in which the comparison is made between the individual person or the group as the case may be.

In this group, the evaluation of individual taken place with respect to nature, behaviors, and characteristics so that they can know about them i.e performance, aims, etc

Thus, it is a mix of comparison, evaluation, and personal attributes

7 0
3 years ago
You work in HR. You are leading a cross-functional team that is preparing recommendations on how to improve the company’s recrui
Sholpan [36]

Answer: Your team members should work together closely to write each section of the report.

                                             

Explanation: As per the given case, the initial investigation has already been done by the team.Thus, in the second phase they will need to gather different ideas and perspectives that should be implemented for achieving the goals.

Hence they should work closely so that more and more of ideas could be considered.

3 0
3 years ago
Suppose the labor force stays​ constant, and the working age population stays​ constant, but some people who were unemployed bec
julsineya [31]
...increase due to unemployed people becoming employed and joining labor force, along with the fact that the working age population is staying constant
5 0
3 years ago
Who would recall an unsafe toy that presents a choking hazard to young children?
lora16 [44]
The third option, Consumer Product Safety Commission is who would recall an unsafe toy that presents a choking hazard to young children.
CIA deals with other things. :) Food and drug administration has nothing to do with toys. Federal communications commission has to do with communication as the name itself says. 
8 0
3 years ago
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