3 years ago

What is a qualitative forecasting model, and when is its use appropriate?

1 answer:

4 0

Qualitative forecasting model is a subjective technique based on opinions, judgement, emotions and personal experiences of consumers, used to forecast future data as a past function. This method does not rely on any mathematical computations or calculations. It is mainly used when a situation is vague or little data exists about a new product or technology.

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