Kroc understood that how he sold food was just as important as how the food tasted. He liked to tell people that he was really i
n show business, not the restaurant business. Promoting McDonald’s to children was a clever, pragmatic decision. “A child who loves our tv commercials,” Kroc explained, “and brings her grandparents to a McDonald’s gives us two more customers.”
What is the most likely reason Schlosser uses a direct quotation in this excerpt from Fast Food Nation?
What is the most likely reason Schlosser uses a direct quotation in this excerpt from Fast Food Nation?
2 answers:
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Which persuasive techniques does the poster include? Select two options.
transfer
faulty logic
bandwagon
glittering generalities
unwarranted extrapolation
Answer:
The persuasive techniques that are included in the poster are:
transfer
glittering generalities
Explanation:
(see attached image)
From the poster created in California in 1876, the persuasive techniques used were transfer and glittering generalities.
Transfer: This is a persuasive technique that makes use of words, symbols and illustration so as to emotionally appeal or "transfer" the emotions of the words or symbols to its audience.
Glittering personalities: This is a phrase that is designed to appeal to the emotions of readers so that it can carry conviction without any supporting information or reason.
