Kroc understood that how he sold food was just as important as how the food tasted. He liked to tell people that he was really i
n show business, not the restaurant business. Promoting McDonald’s to children was a clever, pragmatic decision. “A child who loves our tv commercials,” Kroc explained, “and brings her grandparents to a McDonald’s gives us two more customers.”
What is the most likely reason Schlosser uses a direct quotation in this excerpt from Fast Food Nation?
What is the most likely reason Schlosser uses a direct quotation in this excerpt from Fast Food Nation?
2 answers:
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