Integrated marketing communications is being used by Lush Lawns to promote its business, as they are using the same logo and shade of green in all forms of communication including its online ads, truck signage, Web site, and business cards.
<h3 /><h3>What is
Integrated marketing communications?</h3>
IMC is the process of combining marketing communication aspects such as public relations, social media, and audience analytics to create an integrated marketing communication strategy.
Business development concepts, and advertising into a brand identity that is consistent across many media channels.
Thus they are using Integrated marketing communications.
For more details about Integrated marketing communications, click here
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Answer:
c. Sparkling water, evening wine tasting, four-star hotel restaurant
a. You need to convince your coworkers to adopt a new software program that they don’t understand.
b. You need to fire your receptionist.
c. You are sending a past-due notice on an account.
Explanation:
In the first question, sparkling water, even tasting wine and four star hotel restaurant are all specific categories that fall under some of the items in the foregoing scratch list example food and drink and $100/night four star rooms
In the second question, manager use indirect strategies in communicating information that may be perceived as bad news to the employees in such a way as to reduce the negative psychological effect it may have on them. Example firing your receptionist is bad news to her and would have to be communicated indirectly by first offering an explanation and putting the main idea towards the end of the message
Answer: 12%
Explanation:
The semi annual market rate of interest on the bonds will be the interest expense divided by the carrying value i.e issue price of bond which is then multiplied by 100%. This will be mathematically expressed as:
= 1,034,037/17,233,953 × 100
= 0.06 × 100
= 6%
This implies that the semi annual market interest rate is 6%.
Since we are told to calculate the market annual rate of interest on the bonds, we multiply the value of 6% by 2 since 12 months make a year and we used 6 months for the calculation above which is semi annual. This will be:
= 6% × 2
= 12%
Therefore, the market annual rate of interest on the bonds is 12%
Answer: The basic tendencies in personality are in the following case:
1. Carol
2. Devon
and the characteristic adaptions are as follows:
1. Bob
2. Lauren
3. Jeanne
Explanation: Characteristic adaptions are the changes in the behavior with the change in situational demands based on skills and roles. It includes the motives, plans, goals, strategies,values, developmental tasks, etc. It represents the psychological core of the individual.
Traits theorists believe that personality can be studied on the basis of habits, trend or characteristics. Trait theory of personality says that the personality is based biologically.
Answer:
Uber's Organizational Culture during former CEO Kalanick's tenure:
A. observable artifacts
Explanation:
Observable artifacts are the visible cultural manifestations prevalent in an organization, through which the organization's culture is expressed in tangible terms. A culture of casualness will become visible in the dress code and how people address one another by first names or surnames. Even the way products are displayed and offices are furnished reflect observable artifacts of an organization's deeper culture of acceptance and openness.